Racing has a gate keeping problem and young people have an attention span problem, what’s the fix?


I’ve loved racing my whole life, from grudge racing to road racing, and I’ve covered it for magazines, for Backfire News, and now for Backfire Racing. These days I mostly watch from the stands. And from out here, the disconnect between promoters, sanctioning bodies and fans is getting hard to ignore.

***Edit to add one thought I didn’t get in there: This season F1 could end in America if the war threatens the last two finale races, so that puts even more ????? about making these decisions around USA races***

In this one:
🏁 F1 had its most-watched U.S. season ever in 2025, then moved to Apple TV. Did America stop watching, or did it just stop being easy to find?
🏁 Why the Apple deal is actually brilliant (yes, really)
🏁 Kimi Antonelli could clinch the title in Austin, and Mercedes is reportedly planning Russell’s engine penalty for Las Vegas. Bad timing for the best storyline F1 has had in years.
🏁 WRC is coming back to America in 2027, and rally still has a spectator problem
🏁 The generational bridge: broadcast TV people vs. “just show me the clip” people
🏁 Why the answer to “where do I watch GT World Challenge?” is just… YouTube

Do you watch full races or just highlights? Be honest. I’ll be in the comments.

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