Lamborghini is the supercar brand that exists only because a tractor maker was insulted by Enzo Ferrari. Lamborghini invented the supercar with the 1966 Miura, defined it with the Countach — then nearly ran out of road four times, changing hands from a Swiss financier to a sugar dynasty to Chrysler to an Indonesian group, before Audi turned it into a €3-billion empire. This is the full rise, fall, and comeback of Lamborghini.

Engine & Empire — the cars that built and broke the great automakers.

Chapters:
0:00 The Insult
2:07 The First Supercar (Miura)
3:43 The Poster (Countach)
5:16 The Fall
6:49 Passed Around
8:34 The Rescue (Audi)
10:07 The Empire
11:40 What It Means

Sources: Automobili Lamborghini, Audi / Volkswagen Group investor materials, Reuters, motoring-press archives. Imagery via Wikimedia Commons (CC/PD) and official Lamborghini press (editorial use); B-roll licensed via Envato Elements; original music & sound design. For commentary, criticism and historical reference.

#Lamborghini #Miura #Countach #CarDocumentary #EngineAndEmpire

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